Let me make it clear about A Battle Royale is Underway Among Epic Games, Apple and Google

Let me make it clear about A Battle Royale is Underway Among Epic Games, Apple and Google

In a deliberate and calculated move final week, Epic Games updated Fortnite and declared war with a primary re payment our website channel which will circumvent Apple’s and Bing’s 30% charge on in-app acquisitions. As a result, both Apple and Bing eliminated Fortnite from their application stores. Epic Games then filed suit against both Apple and Bing, released an ad that is smear Apple’s famous “1984” commercial, and began the hashtag “FreeFortnite” which includes gone viral. Apple and Bing appear to have played directly into Epic’s advertising campaign.

Crucial to see, this tried coup involves significantly more than Epic Games, Apple and Google. CEO Tim Sweeney claims that Epic Games is “fighting for available platforms and policy changes equally benefiting all designers.” Epic Games does not would like a sweetheart deal: it wishes radical reform. Continue reading “Let me make it clear about A Battle Royale is Underway Among Epic Games, Apple and Google”